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The web page erica-lyons.com had the following on the site, "It Starts with a Dilapidated House in LA." We saw that the webpage said " It Starts with a Dilapidated House in LA Art, Performance, and Experimentation, in Los Angeles in the 1970s Weird Scenes Inside the Gold Mine." It also said " I coauthored a chapter on the 1970s performance art scene in Los Angeles. The collection was edited by David Kukoff and published by Rare Bird Lit November 2016. Feeling Nostalgic Flowers in Full Bloom." The header had erica lyons as the highest ranking optimized keyword. This keyword is followed by freelance writer, columnist, and magazine articles which isn't as urgent as erica lyons. The other words erica-lyons.com used was press. newspaper articles is included but could not be seen by web engines.